Trending: 2017 Lightfair Predictions

Lighfair 2017In less than 10 days, we’re heading out to Philadelphia for our industry’s largest trade show – Lightfair 2017 – and we have some pretty high expectations for the show this year.

The industry itself is experiencing a shake-up with collaborations, mergers and partnerships – from established veterans to start-ups and tech companies. Lighting is the tech space now more than ever. The demand for IoT integration and advancements in technology is helping drive this sea of change.

Here’s a peek at what we expect to see:

• IoT was the buzzword at the last show, where LFI even introduced its first-ever IoT Forum. But this year, it’s more than just buzz. We expect IoT to be more prevalent across the entire show floor in some way, shape or form.

• We will see some new players who were not part of the conversation last year show up with some significant technology advancements in a relatively short amount of time.

• For years we’ve known that lighting impacts health, but a lot of it has been concept, trial, testing and conjecture. With the advancements in LED technology, manufacturers are making our dreams of tunable lighting and controls, personalization and the impact of lighting on human health go from concept to reality.

We are especially excited to see what the Acuity Brands has in store for us this year! They have been pioneers in this revolution; we got a sneak peek last year in San Diego and there’s no doubt we will be seeing them take it to the next level this year in Philadelphia.

Across the board, technological advances in the industry are rapidly changing the landscape. There is still a lot to be done, but the theme now isn’t when these concepts will come to life. It’s how fast can we implement.

Meet The Team: Brian Rhea

This month’s Meet the Team Q&A is with our newest team member – a veteran in the lighting biz, Brian Rhea. With nearly two decades of experience in the industry, Brian joins the SDLA family as one of the agency’s principals. His range of experience from specification lighting sales to new product development make him an invaluable asset to our team. Ready to get to know this SDLA newcomer?

 Q: How did you get started in the lighting industry?

BR: After growing up in Ohio, I decided that after college it was time to venture to warmer weather. I graduated from Miami University of Ohio and took a job at what is now Acuity Brands in Atlanta. I quickly found myself immersed in the lighting industry – and loving every minute of it. I was eventually transferred to California (still in lighting), and I have never looked back.

Q: What is your favorite part of your job?

BR: Being the point of contact for the design community is my favorite part. I love helping clients solve challenges. I pride myself on being resourceful and providing top-notch service in order to solve any and every challenge.  Equally as exciting is having the opportunity to lead a team of extremely talented specification professionals.  I am a coach and teacher at heart and am looking forward to mentoring them while also learning from them as well.  We are a perfect yin and yang team of 4 (and growing!)

Q: What brought you to SDLA?

 BR: Both the people and the opportunity. Danny Cortez and I had worked together in the past, and our work really complimented each other. When we conducted joint presentations, we just fed off each other’s energy.  I also have been working with Kristin Miller since 2006, and really respect the ambition and inspiration these two possess – could not ask for better business partners! Moreover, this agency is cutting edge! They are well established in the market and are experts in the traditional business, but also have the foresight into the future. SDLA has been recognized in the market as a leader in technological expertise.  From general illumination recessed lighting, to IoT and BMS unification solutions, and everything in between, our goal is to utilize all of the tools and knowledge we collectively possess and share it with our entire client base to ensure their design meets the clients’ goals – no matter how simple or complex!  So when the opportunity arose to join SDLA, I knew this was not an opportunity I could pass up.

Q: What is unique about SDLA?

 BR: SDLA is reinvigorated organization and despite the incredible success this agency has experienced, we are never satisfied with status quo. It’s a close-knit, family-oriented workplace composed of driven employees who all want to succeed and most importantly genuinely care about the total satisfaction of our customers. That same drive has led to tremendous growth in the past year… we doubled in size and are truly the premier lighting agency in San Diego. We all have our own areas of expertise, which as a whole makes us the perfect one-stop shop for all our customer’s needs.

Meet LEDRAbrands: Decorative & Architectural LED Lighting

At SDLA, we’ve got our finger on the pulse of lighting manufacturers who are consistently delivering cutting-edge, high-quality innovations and designs. LEDRAbrands is absolutely one of those companies.

A lighting manufacturer of three brands – Bruck, Molto Luce and ALPHABET – it continues to make breakthroughs in technology for performance, decorative and architectural lighting and has become a renowned leader in solid state lighting design. One thing its team is also good about is keeping us and its specifiers up-to-date on its latest technologies and concepts through intimate training sessions.

This past month, we attended LEDRAbrands’ AIA accredited session about human-centric lighting in Tustin, CA. Our friends from ELEN Consulting, EXP, MPE Consulting, Studio + Light, Tazz Lighting and CS Illuminations also joined. After the training session, we got the behind-the-scenes look at the latest products from its brands Bruck, Alphabet and Molto Luce.

Don’t miss LEDRAbrands’ new products preview here! You can also schedule your own LEDRAbrands training event. Just fill out the form and they will be in touch.

Thanks to our friends at LEDRAbrands for such a great training event!