LIGHTSHOW WEST 2018: OFF TO SIN CITY TO SEE THE BRIGHT LIGHTS

On October 17th, our team hosted a group of customers to a day and night out in good ole Las Vegas where this year’s Lightshow West took place. With over 200 exhibitors and 20 of them being our manufacturer’s participating, there was a lot to see in a short amount of time!

Lightshow West has become the largest West Coast destination for specifiers to see the upcoming lighting trends, and see products from the leading commercial, architectural, high-end decorative and controls manufacturers.

After the quick flight, the day consisted of stopping by our hotel, The Cosmopolitan, grabbing a quick bite to eat at Block 16 Urban Food Hall and then heading straight to the convention center to check out the show. Some noteworthy mentions were the new product announcements such as the Venue by Peerless- this large-scale pendant comes in a concave or convex triangle, square or rectangular shape; available in 4 and 5-foot sizes! Perfect for large, open spaces! Bruck lighting announced their new line of wood fixtures, called the “WEP- Wood Eco Project” Series- made of Argentinian wood, the texture and flexibility of the wood veneer allows for unique shapes; along with the ability to specify the shades size and choose different interior and exterior colors, the customization truly makes each piece original. Lastly, but not least, Bartco exhibited their new wet-rated family called Fathom. This line consists of 8 products with sleek sealing hardware perfect for any outdoor application.  Our guests were thoroughly impressed with ALL our manufacturers’ booths and learned a lot from the time spent at the show!  A few even mentioned finding the perfect fixture for their next project!

Afterward, we enjoyed an indulgent dinner at Holstein’s consisting of big juicy burgers and creamy boozy milkshakes hosted by Acuity Brands! We continued the night with a ride on the Linq High Roller Ferris Wheel (where the highest point reaches 550ft), then landed at Harrah’s Piano Bar, hosted by Pinnacle Architectural Lighting.

To add a little fun, we challenged our guests to stop by each of our manufacturer’s booths; if they were able to complete this within the timeframe they were at the show, they would be entered in a raffle contest. As many completed the task, only two were lucky enough to win. Congrats to Jenny Oechel, of MPE Consulting, and Khris Tabaknek, of SmithGroup, for being our grand prize winners of the trip!

As everyone was heading to the airport to head back to good old San Diego, Brian stayed an extra day as there was another lighting show in town! Celebrating its 30th year, Live Design International, LDI, is the leading conference trade show for live design professionals. With over 400 exhibitors, the show consisted of the latest new tech and production equipment for international and live broadcast venues such as festivals, corporate events, theatre, concerts, clubs, theme parks, architainment, and houses of worships. Chauvet Professional, one of the main sponsors of the show and one of our valued manufacturers, did not disappoint with their massive display filled with incredible lighting! Over the convention, they featured the Maverick Storm 1 Wash. This IP65 rated RGBW LED is made of die-cast aluminum, has an insane light output of 6000 lumens and consists of a moving head- the first of its kind!

To learn more about the show or if you have any questions, about the mentioned manufacturers or want to know more about the show, contact Brian Rhea at brianr@sdltg.com.

Meet The Team: Shareef Stratton

This summer when Shareef Stratton wasn’t eating burritos with his coworkers, he was eating his way through Italy with his new wife on their honeymoon! It’s been an exciting summer for the newlywed who has been helping launch our new Quick Quotes department along with relaunching our softball team to the top of the leaderboards! Shareef loves living in San Diego where he takes full advantage of the beach and, on the weekends, is constantly on the go. He and his wife Michelle love to hike, camp and travel every chance they get. Did you get all that? Let’s dive into this month’s meet the team with our all-star distributor salesman, Shareef!

Q: How did you get started in the lighting industry?

SS: Seven years ago, I was in my hometown, Ventura, working in law enforcement, where I quickly learned that that career path was not for me. A friend living in San Diego offered me a position in sales at CED Carlsbad – a local electrical distributor- and my first thought was, “Who wouldn’t want to move to San Diego?” So I accepted the position and made the switch where the beginning of my lighting career began. Having a background in distribution has helped me a lot in my current role, especially since SDLA works closely with CED Carlsbad. Prior to my transition from an electrical distributor to a manufacturer agent, I was lucky to have insight into how the company operated and I was able to get to know the some of the team members before accepting the position here. Since I’ve joined the team, the last year and a half has been really incredible for me. And as an added bonus- with the growth of the company- I’m no longer the new guy!

Q: What’s your day to day like in the office?

SS: Each day I’m presented with a new opportunity in this role. Either out in the field finding the best solution for our clients, or in the office, problem-solving with the SDLA team. As a Distributor Salesman, it’s my responsibility to help our distributor customers stock and sell the right products for their contractors. It’s exciting to negotiate and work with our distributors on stocking agreements and design-build opportunities.

Q: Do you have a favorite/most rewarding project you’ve worked on? 

SS: The last few months, I’ve been helping launch our new quick quotes department and that’s been extremely rewarding. Creating a new department has challenged us all creatively, and it’s been exciting to see how effective and helpful the team has already been to our clients. Jessica and Chelsea, our quick quotes specialists, has improved my side of the business tremendously by reducing the time it takes to provide pricing and placing small orders for my customers. As I said, the addition of this department has significantly improved the way we are operating and we’re all eager to see where we can take the Quick Quotes Department.

Q: What do you like best about the culture at SDLA?

SS: The environment Danny, Brian and Kristin created here encourages creativity, togetherness and teamwork. We all are working toward a similar goal while also independently being pushed to be better. It’s inspiring working with a team that is driven and is passionate about challenging one another in order to find the best solution. One thing I think that is extremely underrated in the corporate world is amazing coworkers. I can honestly say that this team is more like a family to me, and that makes coming into work each day that much better.

 

 

IIDA: Design Connect 2018 – It’s All About the Design

On Tuesday, September 25th, SDLA participated in one of IIDA’s biggest events of the year, Design Connect, (formerly known as Neo Connect) at the Broadway Pier in Downtown San Diego. Having participated in previous years, this time around we partnered with GM Business Interiors, who joined us in putting together an amazing booth display to showcase just a taste of what we have to offer San Diego Interior Designers. With the current trend of designing large, open spaces, our focus was to highlight fixtures and special furniture pieces that help control sound levels along with incorporating functional task lighting and sleek, simple decorative pendants to round out the booth design.

Manufacturer’s that we highlighted in our booth consisted of: Eureka’s- Matrix, which is an acoustic, modular wall mural system with magnetic OLED lights that can be moved and arranged; Mark Lighting’s- Slot 4 LED Tunable White, a recessed linear fixture with tunable white technology enabling the end user to adjust the light color temperature from a deep amber for a relaxed atmosphere to an alert bright white. To continue with linear fixtures, we installed Coronet’s- RUSH which is an impressive low-profile luminaire with multiple options for color temperature, patterns, and dimming options, and the STFU LS1 pendant (a part of their acoustic line) that is wrapped in a sound control felt made by Turf to provide an all-in-one configurable lighting system that helps reduce noise levels.

We also added in some decorative pieces such as: the Gents pendants from Bruck Lighting, which is a simple cable pendant with socket base that perfectly displays vintage style LED lamps for a minimalist look and feel; Blackjack’s- Steelos pendant has a modern take on a typical chandelier- it’s a dimmable, tubular style pendant system with frosted acrylic diffusers in various sizes and can be adjusted to various lengths to create a unique look; and we also included a small table lamp from Artemide called Empatia- designed by Carlotta de Bevilacqua and Paola di Arianello- is a hand-blown glass lamp that displays a frosted ombre progression from top to bottom. And for the final piece, from TLS International – the TLS digital which is a tension LED system that is fully customizable for any surface lighting project. Each individual RGB pixel can be individually controlled and programmed for a large-scale LED matrix to create all kinds of scenes that sync to sounds and music- it’s a fun and unique product!

But the “Big Standout” was our very own Eureka-Mute” pendant- made from the same sound-absorbing felt material as the Matrix- not only made the Top 10 Finalists but ended up being the Winner of “Best of SD Design Connect.” The acoustic panels not only give the pendant an interesting look but is also environmentally friendly since it’s made from recycled PET bottles. We were extremely excited and proud to have presented a winning product based on votes from the design community.

Lastly, there are a few key people that need be recognized for all their hard work. To Danny Cortez, Jason Bash and Greg Cresto, we’d like to thank you for constructing the ceiling structure we used to install multiple of our light fixtures. Also, a big thank you to Candice Young from Herman Miller and Stephen Easley from GM Business Interiors for providing the furniture and virtual reality headsets that brought our booth to life.