IIDA 2018 FASHION SHOW: PEACE, LOVE & GAUDI

Save the dateSince joining the IIDA, we love being able to sponsor the events that bring out the best and most creative sides in designers. Not only do we get to network with talented people, but we also see what inspires them and what direction designers are taking the latest or past trends to inspire their designs today. Which brings us to last week’s Fashion Show hosted by IIDA SoCal Chapter.

Last Thursday, we attended one of our favorite events of the year- the IIDA Haute Couture Fashion Show at Parq Nightclub in Downtown San Diego. This isn’t just any ordinary fashion show though. Architects and Interior Designers team up to create a design using materials from a partnered furniture manufacturer. If you watch Project Runway, it’s the real-life unconventional materials challenge!

Typically, the fashion show committee picks a theme, but to shake things up, this year they left the decision up to the design community. Instead of choosing a single theme, there was a list of five iconic architects along with five fashion genres to choose from as the inspiration. The decision resulted in Antonio Gaudi, the Spanish architect best known for Catalan Modernism, and 1960’s Hippie fashion, the trend that was best known for its natural materials with an alternative, rebellious twist.

There were so many great designs from all the participants, and each model captured and embodied their inspiration to the “T”! But of course, we all want to know, who were the winners??

People’s Choice & Best Student Team – Mesa College
Best Theme Inspiration – ID Studios
Best Haute Couture – OCIO Design Group
Best Craftmanship – FPBA
Best Showmanship – HBG Design & RBN Design
Congrats to all the teams that won an award!

Again, we appreciate any opportunity to sponsor and attend all the local events the IIDA puts on, and we are glad to be a part of the association. To learn more about the IIDA and how to become a member, click the link https://iida-socal.org/.

Meet The Team: Laura Ramirez

Specifications sales team member, Laura Ramirez, loves traveling the country with clients and coworkers, but San Diego has always been home for this California native. If you’re looking for an adventure around the area she’s your go-to girl. Laura loves cross country mountain biking, trail running and camping. When she’s not tackling an adventure or client design challenge, she loves spending time outdoors with her four kids, (ages 2-9). Though you may have heard about the famous straw story from the Eureka trip in Montreal, there is a lot more to this team member’s story. Are you ready for the next SDLA page-turner?

Q: How did you get started in the lighting industry?

LR: I had just graduated college with a degree in interior design and was looking to work with architectural or interior design firms. Unfortunately, I started looking just before the economy crashed so of course, no one was hiring. I had to branch out and get creative in my search and I found an engineering firm with a position open. They were looking for designers who could help them select lighting for their jobs. As Danny would call it “I like the pretty sh%$.” I discovered in that first position that lighting was the one thing on the engineering side I enjoyed, and I’ve just kept going down that rabbit hole ever since.

Q: What’s your day to day like in the office?

 LR: My day in the office is different every day, every week. I’m a part of the specification sales team and my clients are made up of architects, interior designers, lighting designers and electrical engineers. With that wide range of clients, I can find myself hosting booths at tradeshows, running design meetings, or taking customers to lighting shows all in the same week. It keeps the job fresh and I love being out of the office, traveling with coworkers and clients. I work closely with other members of the spec team, like Maronee and Brian. And most recently, I’ve been working with our newly expanded quick quotes team a lot by helping facilitate orders for smaller scale projects and establishing budgetary pricing.

Q: Do you have a favorite/most rewarding project that you have worked on?

LR: I’m really excited to see the completed KSS Restaurant project. That project includes a lot of custom light fixtures that I believe will set this place apart, so I think we are all excited to see our hard work in action once the project is finished! Additionally, it was really rewarding to have our lighting package become a building standard at Terragen.

Q: What do you like best about the culture at SDLA?

 LR: I’ve been here for just under 2 years, and by far the best thing about SDLA is how strong our culture is. It’s incredibly special to have a unique culture, and there is nothing better than to be part of this team!