This month’s Meet the Team Q&A is with our newest team member – a veteran in the lighting biz, Brian Rhea. With nearly two decades of experience in the industry, Brian joins the SDLA family as one of the agency’s principals. His range of experience from specification lighting sales to new product development make him an invaluable asset to our team. Ready to get to know this SDLA newcomer?

 Q: How did you get started in the lighting industry?

BR: After growing up in Ohio, I decided that after college it was time to venture to warmer weather. I graduated from Miami University of Ohio and took a job at what is now Acuity Brands in Atlanta. I quickly found myself immersed in the lighting industry – and loving every minute of it. I was eventually transferred to California (still in lighting), and I have never looked back.

Q: What is your favorite part of your job?

BR: Being the point of contact for the design community is my favorite part. I love helping clients solve challenges. I pride myself on being resourceful and providing top-notch service in order to solve any and every challenge.  Equally as exciting is having the opportunity to lead a team of extremely talented specification professionals.  I am a coach and teacher at heart and am looking forward to mentoring them while also learning from them as well.  We are a perfect yin and yang team of 4 (and growing!)

Q: What brought you to SDLA?

 BR: Both the people and the opportunity. Danny Cortez and I had worked together in the past, and our work really complimented each other. When we conducted joint presentations, we just fed off each other’s energy.  I also have been working with Kristin Miller since 2006, and really respect the ambition and inspiration these two possess – could not ask for better business partners! Moreover, this agency is cutting edge! They are well established in the market and are experts in the traditional business, but also have the foresight into the future. SDLA has been recognized in the market as a leader in technological expertise.  From general illumination recessed lighting, to IoT and BMS unification solutions, and everything in between, our goal is to utilize all of the tools and knowledge we collectively possess and share it with our entire client base to ensure their design meets the clients’ goals – no matter how simple or complex!  So when the opportunity arose to join SDLA, I knew this was not an opportunity I could pass up.

Q: What is unique about SDLA?

 BR: SDLA is reinvigorated organization and despite the incredible success this agency has experienced, we are never satisfied with status quo. It’s a close-knit, family-oriented workplace composed of driven employees who all want to succeed and most importantly genuinely care about the total satisfaction of our customers. That same drive has led to tremendous growth in the past year… we doubled in size and are truly the premier lighting agency in San Diego. We all have our own areas of expertise, which as a whole makes us the perfect one-stop shop for all our customer’s needs.