How much do you know about our quiet, inside specification sales applications specialist, Rod Equihua? This dad of three loves being a family man and spending time at home with his crew when he’s not working up lighting layouts for clients! Rod loves playing soccer and whipping up anything you can find in the sea, like a California sushi roll or his specialty “Ceviche”. Ready to get the inside scoop on one of our favorite industry veterans?

Q: How did you get started in the lighting industry?

RE: I studied architectural lighting and then worked in the electrical lighting industry for 27 years before coming to SDLA a year ago. I have plenty of experience in the field, like electrical power and lighting design, but this is my first time working for an agency. I’ve really enjoyed the switch and love that I always have something to do, the team here keeps me busy!

Q: What’s your day to day like in the office?

 RE: The specification and distributor/contractor teams work with the client and then they come to me to create the layout. I bring the concept to design and then to execution by creating a layout of the project. Some projects require 3D modeling/rendering calculations, which will give the client a complete look into the luminaire characteristics, room specification and fixture type/placement. I work a lot with the electrical contractors and inside specifications team to communicate and deliver the best service to the client.

Q: What’s your favorite part of your job?

RE: I love the daily challenges my job brings, each project is new and different, so each day I’m met with a new exciting challenge to conquer. There is never a dull day in this position, I always have something to do! I really enjoy working on detail and large projects, because a lot of time and energy goes into creating the model/rendering. Once the project is complete, it’s really rewarding to go back and look at all the work that went into making the large project successful. It’s always a great day when a client comes back after reviewing my layout and says “Yes! I love it and want to proceed with these fixtures!”.

Q: What do you like best about the culture at SDLA?

RE: I’ve worked at many places over the years and this is by far the best place I’ve ever worked. A lot of us say we are one big family, I agree, but I’d also compare us to a thrilling soap opera. Many people know me around the office to be pretty quiet, but I can always be found giggling at something one of my co-workers says or a story they’ve told.  I’ve only been here for a short time and everyone has made me feel so welcome. The nickname master Crock-Dog hasn’t given me an official nickname but people like to tease me about being quiet. Before leaving for the day they might say “Woah, Rod stop talking so much Bro or you are too loud”.